Fashion Retailer Zara Assignment Example | Topics and Well Written Essays - 3000 words

Fashion Retailer Zara - Assignment ExampleThe essay Fashion Retailer Zara discovers the marketing strategy of Zara. Zara designs all its clothes and legal age of it is in Spain (about 80 percent). It focuses on shorter response time, which enables it to meet the constantly shifting look trends. However such moves do non take months, but this blue-belly process is complete within in 30 days. And with this short time, Zara identifies the trends, design it clothes, supply it to all its stores. In short it means catching up a trend when it is in vogue in the fashion circles, earlier than discusses it for months and then ask the overseas producers to work on it. On the contrary, even the smallest retailer takes up. triad to four months research, thinking, discussion for any such project, while bigger retailer take up to 9 months to produce to similar result. When the analysts start to forecast the fashion trends, Zara moves ahead for next trend. The trend identification is done by extensive research process in which e truly one in the organisation is involved. In the manufacturing environment, Zaras product development teams fashion shows and catwalks and exhibition and then translate the latest fashionable ideas into products. Zara development teams visits universities and clubs to track the customers preferences and choices and understand the changing consumers needs. There are also teams in the international arena who also observe the latest fashion trends and report to the head office. Zara mangers also care in tracking customer.... t the Zara mangers also help in tracking customer demands through sales analysis, all of this process enables Zara to meet customers needs and be ahead of its rivals. The research is not traditional research, but it includes email and phone calls from various stores to head office, to which Zara manufacturing machinery responds by designing the proposed particular proposition within 2 weeks time. thus we can see, that it i s the lead time and keeping up with the fashion trends which makes Zara the leader of the fashion industry. Low Risk Low Production Normally any proposed item (apparel) among other retailers is made in bulk, which always has the risk being a failure. Zara reduces this risk by producing in lesser quantity, thus instead of going for bulk production, it prefers fewer items. This approach gives Zaras double benefit, such as lesser risk and creating more demand by making artificial scarcity, which means it can presence more and earn extra profit. It is natural with all objects especially fashion products they become more desirable making them more profitable for the company. Normally it is very rare to find a product in its early launch days, a customer has to request the item, which is taken into notice by the store omnibus and produced within a shortest period of time. Another benefit of this approach is that if the product does sell well, it can be easily scarped back due to lesser quantity, which is not possible for other retailers or in some cases it is moved to another location, where it is selling well.Leading in InnovationAs for other retailers their profits comes through mass sale and bulk production. Zara instead produce more styles (new items) than any other retail store and generates profit through greater number rather than bulk production. For