Friday, November 15, 2019
E-commerce in Small Medium Enterprises (SMEs)
E-commerce in Small Medium Enterprises (SMEs) Analysis of innovation of e-commerce in small and medium-sized enterprises In the last decade large organisations have realised the increasing impact of new and cutting edge technology. Clark (1989) emphasized on the importance of technology to gain competitive advantage but at the same time he warned that building and maintaining such advantage will always be a challenge. Information technology in the form of internet has allowed organisations and their management to benefit from better quality information and better decision making. White (1997) adds that the internet is extremely effective in attracting computer literate people. Especially Internet has made a prolific influence on the business world. The internet has become an area where consumers are able to find what they need (Amor, 2002). This is clearly evident by the growth of internet in the last few years as shown in figure 1. Being involved with the new technologies brought many opportunities and easiness to reach products to consumers anywhere, anytime in the world (McKenna,2002). The new technological innovations have allowed organisations to conduct business in a completely new way by using online electronic transaction mechanisms and the concept of E-Commerce evolved(Gunasegaram Love, 1999; Westland and Clark, 1999). Today in most of the business and commerce sector IT has taken the form of E-Commerce. Figure 1 Growth of internet E-commerce is a major innovation, which has benefited industries across the globe even the Small and Medium Industries. The SMEââ¬â¢s in Itself amount to a large part of the economy, at the moment there are12000 SMEââ¬â¢s using EDI, electronic data interchange to further their businesses. Although the SMEââ¬â¢s are contributors to the national economy of any country, the whole framework used to build them lacks transparency. There are problems around the financial resources available to keep them going; there is not enough legislative and administrative support from the government. On the business front these enterprises lack the right kind of management vigour, style, knowledge, and experience in handling more developed innovative technologies, which are inundating the markets. This is something they need to be aware of in order to survive the competitive environment. The SMEââ¬â¢sdonââ¬â¢t have a single development system, which can safeguard theirinterests. They need an integrated approach, which encompasses threelevels, strategic, institutional, and enterprise. The government andthe public/private sector need to offer support for the fulfilment ofthis long-term strategy, which will make SMEââ¬â¢s into profit centresââ¬â¢-commerce brings in a host of advantages as well as disadvantages tomeââ¬â¢s and this project is an attempt to learn more and develop deeper understanding into the effect of technical innovations in e-commerce on Small and medium sized enterprises [Kyiv, 1997]. This study attempts to add to the existing literature by looking at hawseââ¬â¢s are approaching to incorporate e-commerce into their business strategy or how they are trying to improve their existing approach. This study will also evaluate consumer experiences of online shopping and how e-commerce has impacted on their expectations and goes on to suggest how online stores may need to improve if they are to meet these new expectations. 2. Aims and Objectives Aims The main aim of this project is to explore how the SMEââ¬â¢s are important to the national economies and how the use of e-commerce help them gain a better position in terms of growth and profitability. There search context is based on SMEââ¬â¢s in England to get an even background to this research question. As one knows technology and innovation always have repercussions, this project would also explore how theses MEââ¬â¢s deal with the disadvantages and convert them into viable benefits. This project will also find out to what extent do small firms use-commerce in their business processes and what are the barriers to the adoption of e-commerce? Customers as well as organizationââ¬â¢s perspective towards e-commerce will be found out. Alongside the study will also try to find out how much electronic transaction have influenced the small-scale industry? Additionally this dissertation will also provide with accurate, up-to-date, research-based information about possible future trends in e-commerce. And lastly, this research will provide some suggestions and recommendations to be considered for the improvement of-commerce for small firms to develop ideas for further research in this context. This study on SMEââ¬â¢s under different situations and circumstances would help present an overall portrayal and even help understand the issues under a magnifying glass when faced in certain sectors like manufacturing. To summarize some of the questions that will be addressed through this research are as follows: â⬠¢ What is the status of SMEââ¬â¢s in todayââ¬â¢s global business environment? â⬠¢ What is the contribution of the SMEââ¬â¢s in the national and global economies? â⬠¢ How will innovations like the Internet in e-commerce help the businesses in SMEââ¬â¢s grow and become more profitable ventures? â⬠¢ What are the problems/mistakes in the E-business strategy adopted in general by small firms in U.K? â⬠¢ What are the problems faced by customers and organisations while dealing on internet? â⬠¢ What are the factors that influence the development of e-commerce? â⬠¢ Does e-commerce open up new markets for small scale industries in the United Kingdom? Objectives 1. Critically evaluate the relevant literature on small firms and the importance/usage of the internet. 2. Understand small firmsââ¬â¢ problems and barriers to the use of e-commerce through articles, newspapers, interviews and surveys. 3. Gain specific knowledge of internet usage for small firms in business through interviews, publications and company information. 4. Provide recommendations to improve the usage of internet as a competitive tool. 5. The advent of the e-commerce, its advantages and disadvantages. 3. Literature Review E-Commerce E-commerce may be defined as ââ¬Å"The sharing of business information, maintaining business relationships, and conducting business transactions by means of Internet-based technologyâ⬠(Riggins Rhee, 1998, p. 90). Alternately it may also be defined as ââ¬Å"Anything that enhances your relationships with an existing customer and increases the revenue you get from the customer.â⬠(Sullivan, 1998, p.24). The Internet and Electronic Commerce have made the world market smaller place to trade in. The Internet has opened up many possibilities of organising and running an online business. It has created a universal platform for buying and selling of goods which has resulted in faster transaction times and reduced transaction costs. Colin Turner (2000), in his book on the information of e-economy, talks about the e-commerce business accomplishment and strategies. E-commerce has its benefits and shortcomings, along with this belief; the companies are also battling with the pressures of information technology revolution coming to an end. ââ¬Å"Despite all the hype surrounding electronic commerce, and the recent failure of many of that com companies, it does present real opportunities to small entrepreneurs in many countries.â⬠(Fatal and Janet, 2004) Classification of E-commerce According to the applications or the nature of transaction of E-commerce, it can be categorized as follows: Turban et al (2000) divided E-commerce into three categories in terms of its applications: a) Electronic markets: It refers to buying and selling goods and services at an electronic marketplace, where the business centre is not a physical building but rather a network-based location. The market handles all the necessary transaction, including response to information request, purchase acknowledgement, shipping notice, purchase/service delivery, payment acknowledgement, and the transfer of money between banks and so on. In electronic market, the principal participants transaction handlers, buyers, brokers, and sellers, are not only at different locations but seldom even know one another. The means of interconnection varies among parties and can change from event to event, even between the same parties. b) Inter-organisational systems: They are facilitating inter and intra-organization flow of information, communication and collaboration. An IOS (inter-organisational information systems) involves information flow among two or more organisations. Its major objective is efficient information and transaction processing. All relationships are predetermined and there is no negotiation, just execution. A typical IOS includes a company and its suppliers and/or customers. Through it, buyers and sellers arrange routine business transactions and information is exchanged over communications networks using prearranged formats. Its main types aired (Electronic data interchange), extranets, electronic funds transfer, electronic forms, integrated messaging, shared databases and supply chain management. c) Customer service: It is a series of activities designed to enhance the level of customer satisfaction, helping customers to resolve problems they encountered in any phase of the purchasing process. E-commerce plays a dual role in customer service. First, it provides customer service to a process that is done completely offline. Second, it provides help to online transactions. Types of customer service include answering customer inquiries, providing search and comparison capabilities, providing technical information to customers, allowing customers to track order status, and allowing customers to place an online order and so on. Kalakos Whinstone (1997) contended that there are three distinct general classes of electronic commerce applications: a) Inter-organizational Electronic Commerce: Like Turban et al above, Kalakos Whinstone consider that-commerce can be applied in following inter-organizational business: Supplier management: Electronic applications help companies reduce the number of suppliers and facilitate business partnerships by reducing purchase order (PO) processing costs and cycle times, and by increasing the number of Pops processed with fewer people. Inventory management: It shortens the order-ship-bill cycle and time of transmitting information. Businesses can also track their documents to ensure that they were received, thereby improving auditing capabilities. This also helps reduce inventory levels, improve inventory turns and eliminate out-of-stock occurrences. Distribution management: Electronic application facilitate the transmission of shipping documents such as bills of lading, pur chase orders, advanced ship notices, and manifest claims, and enable better resource management by ensuring that the documents themselves contain more accurate data. Channel management: Electronic application quickly disseminates information about changing operational conditions to trading partners. By electronically linking production-related information with international distributor and reseller networks, companies can eliminate thousands of labour hours and ensure accurate information sharing. Payment management: Linking companies with suppliers and distributors enables payment to be sent and received electronically. Electronic payment reduces clerical error, increases the speed at which companies compute invoices, and lowers transaction fees and costs. b) Intra-organizational commerce The purpose of intra-organizational applications is to help a company maintain the relationships that are critical to delivering superior customer value. Its applications are as follows: Workgroup communications: It enables managers to communicate with employees using electronic mail, videoconferencing, and bulletin board, hence increase the dissemination of information, resulting in better-informed employees. Electronic publishing: It enables companies to organize, publish and disseminate human resources manuals, product specifications and meeting minutes using tools such as the World Wide Web. Meanwhile, it reduces costs for printing and distributing documentation, faster delivery of information and reduction of outdate information. Sales force productivity: These applications improve the flow of information between the production and sales forces, and between the firms and customers. The goal is to allow firms to collect market intelligence quickly and to analyse if more thoroughly. c) Consumer-to-Business Electronic Commerce Social interaction: Consumers can communicate with each other through e-mail, videoconferencing, and news group etc. Personal finance management: El ectronic applications enable consumers to manage investments and personal finances using online banking tools. Purchasing products and information: Consumers can find online information about existing and new products/services. Turban et al (2000) further goes on to describe E-Commerce based on the types of transactions and are more popularly known as: B2B (Business-to-Business): Most of E-commerce today is of this type. It includes the IOS transactions and electronic market transactions between organisations. B2C (Business-to-Consumer): These are retailing transactions with individual shoppers. C2C (Consumer-to-Consumer): In this category, consumers sell directly to consumers. C2B (Consumer-to-Business): In this category, consumers sell directly to organisations. Challenges to E-Commerce Although the Internet offers great deals of advantages to electronic commerce and businesses, it also provides a number of challenges. Some of these challenges as mentioned by Turban et al (2000) are discussed below: 1. Unsuccessful Business Models Not all companies that implement electronic commerce make benefits. Technologies changes so rapidly that keeping pace with change ultimately becomes too expensive or results in a failure. 2. Channel Conflicts Sometimes a company uses more than one distribution channel (Online as well as traditional channels) to sell its products and services. This can cause conflict between the dealers as it becomes important in such case to maintain a balance between the different channels. For e.g.it might be possible that a particular company tries to sell its product online at a lesser cost with some discount and maintains the original cost while selling it offline. This disparity can cause its dealers to create a problem. 3. Legal Issues Internet Law s are confusing and mostly non-existent. Also the Internetââ¬â¢s global and is used by individuals from different countries and thus it becomes difficult to decide which law to apply if a conflict arises. 4. Security Privacy This is the most important issue concerned with online transactions and businesses. Important information and valuable data like credit/debit card details, personal information, business plans and other company data can be easily leaked and tracked by hackers. Security risk in electronic payments has been one of the major reasons in making online businesses not to grow rapidly over the Internet. Small and Medium Enterprise (SME) Different countries define small medium enterprises in different ways. Teethe and Burn (2001) define small medium enterprises (SME) as ââ¬Å"firms with less than 500 employees. This is further broken down into micro companies, those with less than 5 employees; small companies, those with 5 to 20 employees and medium companies, those with between20 and 500 employees. On the other hand, the UK Department of Trade and Industry (DTI, 1999) define SMEââ¬â¢s as firms with 250 employees or fewer. The European Commission (2003) defines SMEââ¬â¢s as follows: microenterprises are enterprises with a maximum number of 10 employees, maximum turnover of 2 million euros and a maximum balance sheet of total of 2 million euros. While small enterprises are enterprises with maximum number of 50 employees, a maximum turnover of 10 million euros and a maximum balance sheet of a total of 10 million euros. Finally medium enterprises are enterprises with a maximum number of 250employees, a maximum turnover of 50 million euros and a maximum balance sheet of a total of 43 million euros. Figure 2 SME Thresholds (European Commission, 2003) Buncombe (1999) points out that a number of studies have attempted to collect information on the make-up of Botswanas SME sector, by gaining access to official statistics and by conducting field surveys in connection with various research projects. According to the report, he defines enterprises according to the number of employees, annual turnover, and level of formality. There is no real universally standard definition for Small firms. In a study carried by the ILO, more than 50definitions were identified in 75 different countries, with considerable ambiguity in the terminology used. For the purpose of this study the author will go with the definition of Small firms which defines Small firms as firms with 49 or fewer employees. From the foregoing definition of small medium enterprises (SMEââ¬â¢s) by different researchers, it can be seen that the number of employees and turnover are the determinant factors in the definition of SME, but, the criteria is different from country to country. SMEââ¬â¢s and E-Commerce Internet became a main way for effective marketing in business. It is one of the most effective media all over the world and this makes it compulsory channel to use for market entries. Specifically, small firms have major problems with strong companies and existing small firms about market entries in the market. They have to prove their identity in the market as an enterprise despite all these rivalry and difficulties such as web design, domain name, site security responsibilities to customers, etc. They have to let customers know that they are in the market and internet is an efficient way to do so. Furthermore, cost advantages which come with e-commerce are reasonable for market entry. Small firms have a lot of to do as they are new tithe market or they need to grow in the market. They try to cut costs and increase investments in their business. Internet provides great opportunity to small firms for their activities in the market. Even as they serve a local or regional market rather than a national or an international market, it might be difficult to enter market or to reach customers. E-commerce appears as the most efficient way to gain successor small firms in existing fierce rivalry. The small firms generally provide the majority of the jobs and are significant contributor towards the national economy (Baldwin, 2001).Small and medium scale enterprises are considered to be the core outââ¬â¢s economy. According to Smith et al (2000) 99% of UK business firms can be categorized as small businesses and they employ up to 58% outââ¬â¢s total workforce. Hence small firms are extremely important in UKââ¬â¢s economy and the government expends considerable resources to support this sector. The UK government admits that small firms are neglected and left behind while the larger companies getting advantage over small businesses in the e-commerce world (Simpson; Docherty, 2004) Thus itââ¬â¢s very important to study the problems and barriers encountered in adopting a new economy cycle by the sector which represents the majority of the countries businesses. Sadowski et al (2002) notes that even after the widespread use of internet technologies in the corporate world, the amount of Internet use varies to a great extent in the small-scale sector. The adoption of any new technology in this sector is influenced by the several variables as stated by Martens et al (2001). These factors may include the characteristic of the firm, its competitiveness, the influence it has on third parties in the decision process, the management strategy and the characteristic of the new technology itself. All these factors lead company to strategic advantage if they used as they should be. It is important that the company sustains strategic advantage from e-commerce. Competitive business environment makes this matter more important (Hiding, 1999).As long as the company provides well designed web-site that suits with business and its requirements, then strategic advantage can be sustained. Thomas H. Davenport (1993), in his book, ââ¬ËProcess Innovation ââ¬âReengineering work through information technology talks about, how revolutionary approach to information technology and its integration in our business processes can change the scenario. This can dramatically change the way business is conducted in small and medium enterprises also improve the performance keeping in view the competitive environment. New technologies and process innovation brings a new commitment and strategic evolution to these enterprises. Resources like information technology and e-commerce are largely untapped by the SMEââ¬â¢s but once that scenario changes, there will be a lot of improvisations and growth avenues. Mandel (2001) says that every technological innovation and discovery finally has it downturn. When these new opportunities like e-commerce come into play, all businesses want ashore of this market. In their rush to get more profits, the investments are so heavy and lacking direction that invariably it leads to a loss since the economy infrastructure cannot support it. This has been proven with the dotcom burst and doom. According to some authors, these SMEââ¬â¢s can actually use the innovation of e-commerce to march forward and become integral contributors to the economies. Due to their sizes they lack the initiative and financial power to go all out and compete in different markets, e-commerce could be the solution to some of the marketing gaps, which hold them back from becoming more successful. Importance of SMEââ¬â¢s to countriesââ¬â¢ economies Baraka (2001) reports that growing evidence indicates that Small Medium Enterprises play an important role in promoting the national economic development of any country. They create a lot of new jobs and produce much of the creativity and innovation that fuels economic progress. Ninety present of the total number of companies in most countries is comprised of small medium enterprises, which provide on average 70% of job opportunities (OECD, 1997). 26% of OECD exports and35% of Asias export are directly produced by small medium firms as suggested by Tendon (2002). The existing literature from research in different studies points out that Small medium enterprises (SME) world-wide have found that Internet use has become a critically important aspect of their business. Porter(2001) supports this view and suggests that companies of all sizes should have a strategy of reacting to competitors and increased adoption of the Internet technology, which will lead to increase in competition within markets. He further points out that e-commerce reduces the difference among competitors offerings and frequently migrate competition to price rather than products features or brand perceptions. He also suggests that smaller businesses could improve their business competitiveness with either other small businesses or larger companies by adopting e-commerce. Porter (2001) is backed up by an earlier study (Jacobs and Rowland 2000). They suggest that smaller businesses have, in particular, been encouraged to adopt e-commerce as a means of improving their competitiveness, either with other small medium enterprises or with larger companies, where they have been promised that e-commerce can level the playing. According to Daniel and Wilson (2002), small and medium-sized enterprises are now increasingly making use of e-commerce. Daniel further suggests that ââ¬Å"responding to competitive pressure was the main reason leading to companies to adopt e-commerce. Information sharing and communication between employees within the firm were found to bethe e-commerce activities where firms are realizing the greatest benefits. Hence, though the future of e-commerce is still unpredictable, it is important that developing countries, their governments and businesses should prepare for these new developments. Benefits of e-commerce to SMEââ¬â¢s A growing number of organisations have implemented e-commerce in the hope of improving decision making, lowering costs and improving customer satisfaction levels. A major benefit of e-commerce is cost reduction as Tagliavini et al (2001) pointed out a correct adoption of-commerce could lead to a reduction of transaction costs and coordination costs. Also, Davies and Garcia (1999) argue that benefits for SMEââ¬â¢s are faster communication, effective dissemination and collection of information and closer relationships throughout the supply chain. Meanwhile, Liu and Arnett (2000) suggested theatre-commerce can help business organisations cut costs, interact directly with customers, run more smoothly and in a timelier manner, and even better, it can help an organization outperform its competition. Further driving factors of e-commerce for SMEââ¬â¢s are also identified by Auger and Gallagher (1997) as follows: access to an Affluent Customer Base, lower Information Dissemination Costs, lower Transaction Costs, broader Market Reach, increased Service, additional Channels for Customer Feedback and Consumer and Market Research. Reducing costs, better communication with customers, access to larger customer base, and extended market are the major benefits of using-commerce agreed by a number of authors. At the same time, the more detailed benefits of e-commerce to SMEââ¬â¢s are summarized as follows: â⬠¢ Innovative products, better services and exploring new market opportunities; â⬠¢ Shift in value added and content components of what is made and sold; â⬠¢ Changes to economies of scale and the traditional barriers and advantages of large enterprises; â⬠¢ Untying work functions from specific locations and time constraints; â⬠¢ Flattening and disaggregating of organisational structures; â⬠¢ Scope for customization at low cost; and â⬠¢ Commercialization of in-house content and know-how. However, a study conducted by Poon (1999) found that the benefits of Internet commerce could be classified into long-term and short-term benefits, direct and indirect benefits. He suggested that the short-term benefits should be achieved within a few months, while the long-term benefits may take longer and unable to be predicted. The use of e-commerce can benefit SMEââ¬â¢s in terms of reducing costs and access to larger customer base in the short term, and business transformation in the future. The use of e-commerce will also have a great deal of effect on the SMEââ¬â¢s business activities as Tagliavini et al. (2001)indicated that E-Commerce has an important influence on SMEââ¬â¢s; range of activity, providing increased competition on a global scale and allowing them to access wider markets. From the above literature it could be rightly said that E-Commerce adoption is an essential business strategy for SMEââ¬â¢s to obtain competitive advantage. Opportunities and Threats faced by SMEââ¬â¢s There are major opportunities for new entrepreneurs and small- to medium-sized businesses to flourish in the maturing of e-commerce(Drew, 2003). The use of e-commerce has provided a variety of benefits for SMEââ¬â¢s as well as a number of potential opportunities. ââ¬Å"The Internetââ¬â¢s usually presented as an opportunity for smaller firms because it helps reduce transaction costs and level the playing field (Evans and Wurster, 1997). The opportunities for SMEââ¬â¢s include expanding scope of marketing, wider and richer communication, reaching new market and reducing cost of operations and partnering with suppliers (Drew, 2003). According to a report conducted by Prevost (1998), there are variety of opportunities added to SMEââ¬â¢s, including efficiency and productivity for business process, the development of new market opportunity (B2C andB2B) as well as access to global market. Also, the e-commerce give SMEââ¬â¢s opportunity to exploit competitive and know how benefits as suggested by Tagliavini et al. (2001). Nevertheless, how to use e-commerce as an opportunity to SMEââ¬â¢s will depend on the industry and firm factor implied by Drew (2003). These influenced factors include: The smaller firmââ¬â¢s technical and Internet knowledge; The rate at which the market is growing; The pace of innovation and change in the industry; The technical and Internet strengths of the larger competitors; The sources of competitive advantage for the smaller business; The strategic intent of the larger competitors; and The structure of the industry in which the firm competes. Generally, the market, industry structure, and macro-environment will be the major influenced factors that decide e-commerce as an opportunity or threat for SMEââ¬â¢s. Therefore, although it is not doubt that e-commerce has provided a huge opportunity for SMEââ¬â¢s in the range of business activities, the external and internal factors must be considered strategically while adopting e-commerce. However, Tagliaviniet al (2001) argued, the real opportunity of E-Commerce adoption forceââ¬â¢s is still unclear(p.211). Global Trading The significant opportunity for SMEââ¬â¢s is to extend existing market to international market addressed by a number of authors (OECD, 1998;Webb and Sawyer, 1998; Walczuch et al., 2000 and Giessen et al., 2001).Giessen (2001) remarks ââ¬Å"the twin phenomena of globalization and-commerce pose new challenges and provide competitive opportunities for large and small firms alikeâ⬠. It is an imperative opportunity forceââ¬â¢s to access the global market, as the one of the important feature of e-commerce is global reach as stated by Loudon (2001). Therefore, MEââ¬â¢s are expecting the opportunity to extend existing market into globalization by using e-commerce. Undoubtedly, Internet has provided chance for SMEââ¬â¢s to diminish the entry barrier and costs into global trading market as electronic commerce offers companies the possibility to sell internationally, effectively removing constraints of time and location and substantially enhancing their competitiveness, and it is the most imperative opportunity for SMEââ¬â¢s to increase productivity andthe capability to entry markets and discover business partners globally(OECD, 1998). Indeed, the reach of global market is an exciting opportunity for SMEââ¬â¢s to grow in terms of the size of company and competitive advantage. However, Jutland et al. (2002) proclaims that ââ¬Å"globalization pressures arising from e-commerce operations often mean that SMEââ¬â¢s have to acquire international trade knowledge. Publishing companyââ¬â¢s website in the Internet is simple but trading in the global market is not so simple task for any of the SMEââ¬â¢s. As Teethe and Burn (2001) points out that the challenge for SMEââ¬â¢s are complicated byte general lack of clearly defined frameworks for analysis of the entire processes of strategy building, implementation and management with aspect to the emergent global information economy. However-commerce truly provides the great opportunity for SMEââ¬â¢s to increase competence with lager firms in variety of business opportunities as well as an opportunity to extend trading geography. The various opportunities offered by e-commerce are the significant riving factors that encourage a firm to adopt e-commerce as its business operation. Threats Although the use of e-commerce has provided a huge opportunity forceââ¬â¢s in range of business activities, e-commerce might become a threat for SMEââ¬â¢s while trying to explore a variety of opportunity by using-commerce. As Drew (2003) indicates there are a number of threats of-commerce for SMEââ¬â¢s. These threats include increasing competition from larger firms as the new medium allows larger firms to mimic the traditional strengths of SMEââ¬â¢s in serving niche markets, developing customer intimacy E-commerce in Small Medium Enterprises (SMEs) E-commerce in Small Medium Enterprises (SMEs) Analysis of innovation of e-commerce in small and medium-sized enterprises In the last decade large organisations have realised the increasing impact of new and cutting edge technology. Clark (1989) emphasized on the importance of technology to gain competitive advantage but at the same time he warned that building and maintaining such advantage will always be a challenge. Information technology in the form of internet has allowed organisations and their management to benefit from better quality information and better decision making. White (1997) adds that the internet is extremely effective in attracting computer literate people. Especially Internet has made a prolific influence on the business world. The internet has become an area where consumers are able to find what they need (Amor, 2002). This is clearly evident by the growth of internet in the last few years as shown in figure 1. Being involved with the new technologies brought many opportunities and easiness to reach products to consumers anywhere, anytime in the world (McKenna,2002). The new technological innovations have allowed organisations to conduct business in a completely new way by using online electronic transaction mechanisms and the concept of E-Commerce evolved(Gunasegaram Love, 1999; Westland and Clark, 1999). Today in most of the business and commerce sector IT has taken the form of E-Commerce. Figure 1 Growth of internet E-commerce is a major innovation, which has benefited industries across the globe even the Small and Medium Industries. The SMEââ¬â¢s in Itself amount to a large part of the economy, at the moment there are12000 SMEââ¬â¢s using EDI, electronic data interchange to further their businesses. Although the SMEââ¬â¢s are contributors to the national economy of any country, the whole framework used to build them lacks transparency. There are problems around the financial resources available to keep them going; there is not enough legislative and administrative support from the government. On the business front these enterprises lack the right kind of management vigour, style, knowledge, and experience in handling more developed innovative technologies, which are inundating the markets. This is something they need to be aware of in order to survive the competitive environment. The SMEââ¬â¢sdonââ¬â¢t have a single development system, which can safeguard theirinterests. They need an integrated approach, which encompasses threelevels, strategic, institutional, and enterprise. The government andthe public/private sector need to offer support for the fulfilment ofthis long-term strategy, which will make SMEââ¬â¢s into profit centresââ¬â¢-commerce brings in a host of advantages as well as disadvantages tomeââ¬â¢s and this project is an attempt to learn more and develop deeper understanding into the effect of technical innovations in e-commerce on Small and medium sized enterprises [Kyiv, 1997]. This study attempts to add to the existing literature by looking at hawseââ¬â¢s are approaching to incorporate e-commerce into their business strategy or how they are trying to improve their existing approach. This study will also evaluate consumer experiences of online shopping and how e-commerce has impacted on their expectations and goes on to suggest how online stores may need to improve if they are to meet these new expectations. 2. Aims and Objectives Aims The main aim of this project is to explore how the SMEââ¬â¢s are important to the national economies and how the use of e-commerce help them gain a better position in terms of growth and profitability. There search context is based on SMEââ¬â¢s in England to get an even background to this research question. As one knows technology and innovation always have repercussions, this project would also explore how theses MEââ¬â¢s deal with the disadvantages and convert them into viable benefits. This project will also find out to what extent do small firms use-commerce in their business processes and what are the barriers to the adoption of e-commerce? Customers as well as organizationââ¬â¢s perspective towards e-commerce will be found out. Alongside the study will also try to find out how much electronic transaction have influenced the small-scale industry? Additionally this dissertation will also provide with accurate, up-to-date, research-based information about possible future trends in e-commerce. And lastly, this research will provide some suggestions and recommendations to be considered for the improvement of-commerce for small firms to develop ideas for further research in this context. This study on SMEââ¬â¢s under different situations and circumstances would help present an overall portrayal and even help understand the issues under a magnifying glass when faced in certain sectors like manufacturing. To summarize some of the questions that will be addressed through this research are as follows: â⬠¢ What is the status of SMEââ¬â¢s in todayââ¬â¢s global business environment? â⬠¢ What is the contribution of the SMEââ¬â¢s in the national and global economies? â⬠¢ How will innovations like the Internet in e-commerce help the businesses in SMEââ¬â¢s grow and become more profitable ventures? â⬠¢ What are the problems/mistakes in the E-business strategy adopted in general by small firms in U.K? â⬠¢ What are the problems faced by customers and organisations while dealing on internet? â⬠¢ What are the factors that influence the development of e-commerce? â⬠¢ Does e-commerce open up new markets for small scale industries in the United Kingdom? Objectives 1. Critically evaluate the relevant literature on small firms and the importance/usage of the internet. 2. Understand small firmsââ¬â¢ problems and barriers to the use of e-commerce through articles, newspapers, interviews and surveys. 3. Gain specific knowledge of internet usage for small firms in business through interviews, publications and company information. 4. Provide recommendations to improve the usage of internet as a competitive tool. 5. The advent of the e-commerce, its advantages and disadvantages. 3. Literature Review E-Commerce E-commerce may be defined as ââ¬Å"The sharing of business information, maintaining business relationships, and conducting business transactions by means of Internet-based technologyâ⬠(Riggins Rhee, 1998, p. 90). Alternately it may also be defined as ââ¬Å"Anything that enhances your relationships with an existing customer and increases the revenue you get from the customer.â⬠(Sullivan, 1998, p.24). The Internet and Electronic Commerce have made the world market smaller place to trade in. The Internet has opened up many possibilities of organising and running an online business. It has created a universal platform for buying and selling of goods which has resulted in faster transaction times and reduced transaction costs. Colin Turner (2000), in his book on the information of e-economy, talks about the e-commerce business accomplishment and strategies. E-commerce has its benefits and shortcomings, along with this belief; the companies are also battling with the pressures of information technology revolution coming to an end. ââ¬Å"Despite all the hype surrounding electronic commerce, and the recent failure of many of that com companies, it does present real opportunities to small entrepreneurs in many countries.â⬠(Fatal and Janet, 2004) Classification of E-commerce According to the applications or the nature of transaction of E-commerce, it can be categorized as follows: Turban et al (2000) divided E-commerce into three categories in terms of its applications: a) Electronic markets: It refers to buying and selling goods and services at an electronic marketplace, where the business centre is not a physical building but rather a network-based location. The market handles all the necessary transaction, including response to information request, purchase acknowledgement, shipping notice, purchase/service delivery, payment acknowledgement, and the transfer of money between banks and so on. In electronic market, the principal participants transaction handlers, buyers, brokers, and sellers, are not only at different locations but seldom even know one another. The means of interconnection varies among parties and can change from event to event, even between the same parties. b) Inter-organisational systems: They are facilitating inter and intra-organization flow of information, communication and collaboration. An IOS (inter-organisational information systems) involves information flow among two or more organisations. Its major objective is efficient information and transaction processing. All relationships are predetermined and there is no negotiation, just execution. A typical IOS includes a company and its suppliers and/or customers. Through it, buyers and sellers arrange routine business transactions and information is exchanged over communications networks using prearranged formats. Its main types aired (Electronic data interchange), extranets, electronic funds transfer, electronic forms, integrated messaging, shared databases and supply chain management. c) Customer service: It is a series of activities designed to enhance the level of customer satisfaction, helping customers to resolve problems they encountered in any phase of the purchasing process. E-commerce plays a dual role in customer service. First, it provides customer service to a process that is done completely offline. Second, it provides help to online transactions. Types of customer service include answering customer inquiries, providing search and comparison capabilities, providing technical information to customers, allowing customers to track order status, and allowing customers to place an online order and so on. Kalakos Whinstone (1997) contended that there are three distinct general classes of electronic commerce applications: a) Inter-organizational Electronic Commerce: Like Turban et al above, Kalakos Whinstone consider that-commerce can be applied in following inter-organizational business: Supplier management: Electronic applications help companies reduce the number of suppliers and facilitate business partnerships by reducing purchase order (PO) processing costs and cycle times, and by increasing the number of Pops processed with fewer people. Inventory management: It shortens the order-ship-bill cycle and time of transmitting information. Businesses can also track their documents to ensure that they were received, thereby improving auditing capabilities. This also helps reduce inventory levels, improve inventory turns and eliminate out-of-stock occurrences. Distribution management: Electronic application facilitate the transmission of shipping documents such as bills of lading, pur chase orders, advanced ship notices, and manifest claims, and enable better resource management by ensuring that the documents themselves contain more accurate data. Channel management: Electronic application quickly disseminates information about changing operational conditions to trading partners. By electronically linking production-related information with international distributor and reseller networks, companies can eliminate thousands of labour hours and ensure accurate information sharing. Payment management: Linking companies with suppliers and distributors enables payment to be sent and received electronically. Electronic payment reduces clerical error, increases the speed at which companies compute invoices, and lowers transaction fees and costs. b) Intra-organizational commerce The purpose of intra-organizational applications is to help a company maintain the relationships that are critical to delivering superior customer value. Its applications are as follows: Workgroup communications: It enables managers to communicate with employees using electronic mail, videoconferencing, and bulletin board, hence increase the dissemination of information, resulting in better-informed employees. Electronic publishing: It enables companies to organize, publish and disseminate human resources manuals, product specifications and meeting minutes using tools such as the World Wide Web. Meanwhile, it reduces costs for printing and distributing documentation, faster delivery of information and reduction of outdate information. Sales force productivity: These applications improve the flow of information between the production and sales forces, and between the firms and customers. The goal is to allow firms to collect market intelligence quickly and to analyse if more thoroughly. c) Consumer-to-Business Electronic Commerce Social interaction: Consumers can communicate with each other through e-mail, videoconferencing, and news group etc. Personal finance management: El ectronic applications enable consumers to manage investments and personal finances using online banking tools. Purchasing products and information: Consumers can find online information about existing and new products/services. Turban et al (2000) further goes on to describe E-Commerce based on the types of transactions and are more popularly known as: B2B (Business-to-Business): Most of E-commerce today is of this type. It includes the IOS transactions and electronic market transactions between organisations. B2C (Business-to-Consumer): These are retailing transactions with individual shoppers. C2C (Consumer-to-Consumer): In this category, consumers sell directly to consumers. C2B (Consumer-to-Business): In this category, consumers sell directly to organisations. Challenges to E-Commerce Although the Internet offers great deals of advantages to electronic commerce and businesses, it also provides a number of challenges. Some of these challenges as mentioned by Turban et al (2000) are discussed below: 1. Unsuccessful Business Models Not all companies that implement electronic commerce make benefits. Technologies changes so rapidly that keeping pace with change ultimately becomes too expensive or results in a failure. 2. Channel Conflicts Sometimes a company uses more than one distribution channel (Online as well as traditional channels) to sell its products and services. This can cause conflict between the dealers as it becomes important in such case to maintain a balance between the different channels. For e.g.it might be possible that a particular company tries to sell its product online at a lesser cost with some discount and maintains the original cost while selling it offline. This disparity can cause its dealers to create a problem. 3. Legal Issues Internet Law s are confusing and mostly non-existent. Also the Internetââ¬â¢s global and is used by individuals from different countries and thus it becomes difficult to decide which law to apply if a conflict arises. 4. Security Privacy This is the most important issue concerned with online transactions and businesses. Important information and valuable data like credit/debit card details, personal information, business plans and other company data can be easily leaked and tracked by hackers. Security risk in electronic payments has been one of the major reasons in making online businesses not to grow rapidly over the Internet. Small and Medium Enterprise (SME) Different countries define small medium enterprises in different ways. Teethe and Burn (2001) define small medium enterprises (SME) as ââ¬Å"firms with less than 500 employees. This is further broken down into micro companies, those with less than 5 employees; small companies, those with 5 to 20 employees and medium companies, those with between20 and 500 employees. On the other hand, the UK Department of Trade and Industry (DTI, 1999) define SMEââ¬â¢s as firms with 250 employees or fewer. The European Commission (2003) defines SMEââ¬â¢s as follows: microenterprises are enterprises with a maximum number of 10 employees, maximum turnover of 2 million euros and a maximum balance sheet of total of 2 million euros. While small enterprises are enterprises with maximum number of 50 employees, a maximum turnover of 10 million euros and a maximum balance sheet of a total of 10 million euros. Finally medium enterprises are enterprises with a maximum number of 250employees, a maximum turnover of 50 million euros and a maximum balance sheet of a total of 43 million euros. Figure 2 SME Thresholds (European Commission, 2003) Buncombe (1999) points out that a number of studies have attempted to collect information on the make-up of Botswanas SME sector, by gaining access to official statistics and by conducting field surveys in connection with various research projects. According to the report, he defines enterprises according to the number of employees, annual turnover, and level of formality. There is no real universally standard definition for Small firms. In a study carried by the ILO, more than 50definitions were identified in 75 different countries, with considerable ambiguity in the terminology used. For the purpose of this study the author will go with the definition of Small firms which defines Small firms as firms with 49 or fewer employees. From the foregoing definition of small medium enterprises (SMEââ¬â¢s) by different researchers, it can be seen that the number of employees and turnover are the determinant factors in the definition of SME, but, the criteria is different from country to country. SMEââ¬â¢s and E-Commerce Internet became a main way for effective marketing in business. It is one of the most effective media all over the world and this makes it compulsory channel to use for market entries. Specifically, small firms have major problems with strong companies and existing small firms about market entries in the market. They have to prove their identity in the market as an enterprise despite all these rivalry and difficulties such as web design, domain name, site security responsibilities to customers, etc. They have to let customers know that they are in the market and internet is an efficient way to do so. Furthermore, cost advantages which come with e-commerce are reasonable for market entry. Small firms have a lot of to do as they are new tithe market or they need to grow in the market. They try to cut costs and increase investments in their business. Internet provides great opportunity to small firms for their activities in the market. Even as they serve a local or regional market rather than a national or an international market, it might be difficult to enter market or to reach customers. E-commerce appears as the most efficient way to gain successor small firms in existing fierce rivalry. The small firms generally provide the majority of the jobs and are significant contributor towards the national economy (Baldwin, 2001).Small and medium scale enterprises are considered to be the core outââ¬â¢s economy. According to Smith et al (2000) 99% of UK business firms can be categorized as small businesses and they employ up to 58% outââ¬â¢s total workforce. Hence small firms are extremely important in UKââ¬â¢s economy and the government expends considerable resources to support this sector. The UK government admits that small firms are neglected and left behind while the larger companies getting advantage over small businesses in the e-commerce world (Simpson; Docherty, 2004) Thus itââ¬â¢s very important to study the problems and barriers encountered in adopting a new economy cycle by the sector which represents the majority of the countries businesses. Sadowski et al (2002) notes that even after the widespread use of internet technologies in the corporate world, the amount of Internet use varies to a great extent in the small-scale sector. The adoption of any new technology in this sector is influenced by the several variables as stated by Martens et al (2001). These factors may include the characteristic of the firm, its competitiveness, the influence it has on third parties in the decision process, the management strategy and the characteristic of the new technology itself. All these factors lead company to strategic advantage if they used as they should be. It is important that the company sustains strategic advantage from e-commerce. Competitive business environment makes this matter more important (Hiding, 1999).As long as the company provides well designed web-site that suits with business and its requirements, then strategic advantage can be sustained. Thomas H. Davenport (1993), in his book, ââ¬ËProcess Innovation ââ¬âReengineering work through information technology talks about, how revolutionary approach to information technology and its integration in our business processes can change the scenario. This can dramatically change the way business is conducted in small and medium enterprises also improve the performance keeping in view the competitive environment. New technologies and process innovation brings a new commitment and strategic evolution to these enterprises. Resources like information technology and e-commerce are largely untapped by the SMEââ¬â¢s but once that scenario changes, there will be a lot of improvisations and growth avenues. Mandel (2001) says that every technological innovation and discovery finally has it downturn. When these new opportunities like e-commerce come into play, all businesses want ashore of this market. In their rush to get more profits, the investments are so heavy and lacking direction that invariably it leads to a loss since the economy infrastructure cannot support it. This has been proven with the dotcom burst and doom. According to some authors, these SMEââ¬â¢s can actually use the innovation of e-commerce to march forward and become integral contributors to the economies. Due to their sizes they lack the initiative and financial power to go all out and compete in different markets, e-commerce could be the solution to some of the marketing gaps, which hold them back from becoming more successful. Importance of SMEââ¬â¢s to countriesââ¬â¢ economies Baraka (2001) reports that growing evidence indicates that Small Medium Enterprises play an important role in promoting the national economic development of any country. They create a lot of new jobs and produce much of the creativity and innovation that fuels economic progress. Ninety present of the total number of companies in most countries is comprised of small medium enterprises, which provide on average 70% of job opportunities (OECD, 1997). 26% of OECD exports and35% of Asias export are directly produced by small medium firms as suggested by Tendon (2002). The existing literature from research in different studies points out that Small medium enterprises (SME) world-wide have found that Internet use has become a critically important aspect of their business. Porter(2001) supports this view and suggests that companies of all sizes should have a strategy of reacting to competitors and increased adoption of the Internet technology, which will lead to increase in competition within markets. He further points out that e-commerce reduces the difference among competitors offerings and frequently migrate competition to price rather than products features or brand perceptions. He also suggests that smaller businesses could improve their business competitiveness with either other small businesses or larger companies by adopting e-commerce. Porter (2001) is backed up by an earlier study (Jacobs and Rowland 2000). They suggest that smaller businesses have, in particular, been encouraged to adopt e-commerce as a means of improving their competitiveness, either with other small medium enterprises or with larger companies, where they have been promised that e-commerce can level the playing. According to Daniel and Wilson (2002), small and medium-sized enterprises are now increasingly making use of e-commerce. Daniel further suggests that ââ¬Å"responding to competitive pressure was the main reason leading to companies to adopt e-commerce. Information sharing and communication between employees within the firm were found to bethe e-commerce activities where firms are realizing the greatest benefits. Hence, though the future of e-commerce is still unpredictable, it is important that developing countries, their governments and businesses should prepare for these new developments. Benefits of e-commerce to SMEââ¬â¢s A growing number of organisations have implemented e-commerce in the hope of improving decision making, lowering costs and improving customer satisfaction levels. A major benefit of e-commerce is cost reduction as Tagliavini et al (2001) pointed out a correct adoption of-commerce could lead to a reduction of transaction costs and coordination costs. Also, Davies and Garcia (1999) argue that benefits for SMEââ¬â¢s are faster communication, effective dissemination and collection of information and closer relationships throughout the supply chain. Meanwhile, Liu and Arnett (2000) suggested theatre-commerce can help business organisations cut costs, interact directly with customers, run more smoothly and in a timelier manner, and even better, it can help an organization outperform its competition. Further driving factors of e-commerce for SMEââ¬â¢s are also identified by Auger and Gallagher (1997) as follows: access to an Affluent Customer Base, lower Information Dissemination Costs, lower Transaction Costs, broader Market Reach, increased Service, additional Channels for Customer Feedback and Consumer and Market Research. Reducing costs, better communication with customers, access to larger customer base, and extended market are the major benefits of using-commerce agreed by a number of authors. At the same time, the more detailed benefits of e-commerce to SMEââ¬â¢s are summarized as follows: â⬠¢ Innovative products, better services and exploring new market opportunities; â⬠¢ Shift in value added and content components of what is made and sold; â⬠¢ Changes to economies of scale and the traditional barriers and advantages of large enterprises; â⬠¢ Untying work functions from specific locations and time constraints; â⬠¢ Flattening and disaggregating of organisational structures; â⬠¢ Scope for customization at low cost; and â⬠¢ Commercialization of in-house content and know-how. However, a study conducted by Poon (1999) found that the benefits of Internet commerce could be classified into long-term and short-term benefits, direct and indirect benefits. He suggested that the short-term benefits should be achieved within a few months, while the long-term benefits may take longer and unable to be predicted. The use of e-commerce can benefit SMEââ¬â¢s in terms of reducing costs and access to larger customer base in the short term, and business transformation in the future. The use of e-commerce will also have a great deal of effect on the SMEââ¬â¢s business activities as Tagliavini et al. (2001)indicated that E-Commerce has an important influence on SMEââ¬â¢s; range of activity, providing increased competition on a global scale and allowing them to access wider markets. From the above literature it could be rightly said that E-Commerce adoption is an essential business strategy for SMEââ¬â¢s to obtain competitive advantage. Opportunities and Threats faced by SMEââ¬â¢s There are major opportunities for new entrepreneurs and small- to medium-sized businesses to flourish in the maturing of e-commerce(Drew, 2003). The use of e-commerce has provided a variety of benefits for SMEââ¬â¢s as well as a number of potential opportunities. ââ¬Å"The Internetââ¬â¢s usually presented as an opportunity for smaller firms because it helps reduce transaction costs and level the playing field (Evans and Wurster, 1997). The opportunities for SMEââ¬â¢s include expanding scope of marketing, wider and richer communication, reaching new market and reducing cost of operations and partnering with suppliers (Drew, 2003). According to a report conducted by Prevost (1998), there are variety of opportunities added to SMEââ¬â¢s, including efficiency and productivity for business process, the development of new market opportunity (B2C andB2B) as well as access to global market. Also, the e-commerce give SMEââ¬â¢s opportunity to exploit competitive and know how benefits as suggested by Tagliavini et al. (2001). Nevertheless, how to use e-commerce as an opportunity to SMEââ¬â¢s will depend on the industry and firm factor implied by Drew (2003). These influenced factors include: The smaller firmââ¬â¢s technical and Internet knowledge; The rate at which the market is growing; The pace of innovation and change in the industry; The technical and Internet strengths of the larger competitors; The sources of competitive advantage for the smaller business; The strategic intent of the larger competitors; and The structure of the industry in which the firm competes. Generally, the market, industry structure, and macro-environment will be the major influenced factors that decide e-commerce as an opportunity or threat for SMEââ¬â¢s. Therefore, although it is not doubt that e-commerce has provided a huge opportunity for SMEââ¬â¢s in the range of business activities, the external and internal factors must be considered strategically while adopting e-commerce. However, Tagliaviniet al (2001) argued, the real opportunity of E-Commerce adoption forceââ¬â¢s is still unclear(p.211). Global Trading The significant opportunity for SMEââ¬â¢s is to extend existing market to international market addressed by a number of authors (OECD, 1998;Webb and Sawyer, 1998; Walczuch et al., 2000 and Giessen et al., 2001).Giessen (2001) remarks ââ¬Å"the twin phenomena of globalization and-commerce pose new challenges and provide competitive opportunities for large and small firms alikeâ⬠. It is an imperative opportunity forceââ¬â¢s to access the global market, as the one of the important feature of e-commerce is global reach as stated by Loudon (2001). Therefore, MEââ¬â¢s are expecting the opportunity to extend existing market into globalization by using e-commerce. Undoubtedly, Internet has provided chance for SMEââ¬â¢s to diminish the entry barrier and costs into global trading market as electronic commerce offers companies the possibility to sell internationally, effectively removing constraints of time and location and substantially enhancing their competitiveness, and it is the most imperative opportunity for SMEââ¬â¢s to increase productivity andthe capability to entry markets and discover business partners globally(OECD, 1998). Indeed, the reach of global market is an exciting opportunity for SMEââ¬â¢s to grow in terms of the size of company and competitive advantage. However, Jutland et al. (2002) proclaims that ââ¬Å"globalization pressures arising from e-commerce operations often mean that SMEââ¬â¢s have to acquire international trade knowledge. Publishing companyââ¬â¢s website in the Internet is simple but trading in the global market is not so simple task for any of the SMEââ¬â¢s. As Teethe and Burn (2001) points out that the challenge for SMEââ¬â¢s are complicated byte general lack of clearly defined frameworks for analysis of the entire processes of strategy building, implementation and management with aspect to the emergent global information economy. However-commerce truly provides the great opportunity for SMEââ¬â¢s to increase competence with lager firms in variety of business opportunities as well as an opportunity to extend trading geography. The various opportunities offered by e-commerce are the significant riving factors that encourage a firm to adopt e-commerce as its business operation. Threats Although the use of e-commerce has provided a huge opportunity forceââ¬â¢s in range of business activities, e-commerce might become a threat for SMEââ¬â¢s while trying to explore a variety of opportunity by using-commerce. As Drew (2003) indicates there are a number of threats of-commerce for SMEââ¬â¢s. These threats include increasing competition from larger firms as the new medium allows larger firms to mimic the traditional strengths of SMEââ¬â¢s in serving niche markets, developing customer intimacy
Wednesday, November 13, 2019
The Images of Full Fathom Five :: Full Fathom Five Essays
The Images of Full Fathom Five In the world of seafaring men, William Shakespeare may not be particularly celebrated. It can't, however, be said that he didn't try his hand at a dirge for such sailors in his poem, "Full Fathom Five." In this poem, the use of concrete images and onomatopoeia brings to life the poem, bringing the reader closer to the bottom of the sea where the poem is set. On the seafloor, we are told, a corpse of "thy father" (Imogen) lies (l. 1). The poem instantly then begins to paint the setting of his watery grave with images that the reader is then almost able to see. "Of his bones are corals made;/Those are pearls that were his eyes" (ll. 2-3) presents two images in quick succession, as our minds latch on to the idea of vibrantly colored coral and milky pearl. We begin, through these carefully selected images, to see the situation the corpse rests in. "...doth suffer a sea change/Into something rich and strange." (ll. 5-6) is a more subtle image, calling on the associations that the reader holds in his or her mind. The word "sea" brings to mind varied input from impressions of the sea- usually above it. This makes the reader think of the tossing waves and changes of the sea, which are then reinforced (in the context below the waves) by the combination with the word "change" directly afterwards, and the explanation that the changes are "rich and strange." This makes us think of almost supernaturally strange changes, but in a warmer context because of their "rich"ness. Once we have these images in mind, we are presented with the concept of the sea nymphs ringing bells for the deceased- "hourly ring his knell:/Ding-dong." (ll. 7-8) How do they ring the bells? With the sound "ding-dong," the onomatopoeic qualities of which help bring the reader over the shifting waves to the sound of the bell. "Hark! now I hear them-Ding-dong, bell." Because the poet states that he can "hear them," he brings us to that other sense beyond images- a world of auditory perception.
Monday, November 11, 2019
Animal Crueltyââ¬â¢s Effect to Society Essay
People often think that animals are just unconscious creatures that donââ¬â¢t care about their daily lives. But they are actually just like us, they are living breathing creatures with simple lives and priorities. They prioritize more important things like, food, shelter and caring for their young and not like unimportant things like what theyââ¬â¢re going to wear, whoââ¬â¢ll look better and the like. But since we are the dominant species, then we are the ones who are supposed to help them when they are in need and care for them if they need medical care. But sometimes people just underestimate them and abuse them for fun, money , scientific experiments, etc. But they donââ¬â¢t see that theyââ¬â¢re actually causing harm to them and to the society, they just think that theyââ¬â¢re only here for food and entertainment. But thatââ¬â¢s where theyââ¬â¢re wrong, theyââ¬â¢re actually the ones that should be the dominant species since theyââ¬â¢re here first and weââ¬â¢re the ones that are supposed to help them know more about the world. So we should also help while theyââ¬â¢re alive so weââ¬â¢ll have more use to them and we should spend our lives, sharing the world with them and not trying to wipe them out of the face of the earth. Some people say, ââ¬Å"We help them, they help us. â⬠That is true because if youââ¬â¢re kind enough to them then theyââ¬â¢ll help you when youââ¬â¢re in trouble but some people misunderstood that, they think that we should help them by feeding them and they should help us by letting us kill them for profit. But thatââ¬â¢s not how it should be, we should treat them as our own, help them as if theyââ¬â¢re humans. Because without them, then we wouldnââ¬â¢t exist right now because all life begins from animals from the sea and they evolved to be available to be on land until they evolved to turn into us. Also if some animals disappeared from existence, it may have some chaotic results If the bees, butterflies, bats and other animals that can pollinate disappear then plants will not bear flowers, other plants might get extinct and lower the oxygen from our planet. If frogs, lizards, chameleons and the like disappeared then flies, locusts and possibly mosquitoes would be everywhere causing food contamination, damaged crops, dengue fever and more catastrophic things. But in some cases when animals attack people, they still shouldnââ¬â¢t kill them because itââ¬â¢s just in their instinct to attack if hey feel threatened or if their territory has been crossed. But people could still defend theirselves by tranquilizing them and sending them for check up after because in some instances they are sick and confused which causes them to attack. Sometimes they might not understand us but we should also learn understand them. Animals help humans, humans must also help animals. You can tell a lot about a person by the way they treat animals. If you treat them nicely then people would know that you can do the same to other people. But if you treat them violently then that means you have the ability to harm or kill people. ââ¬Å"Anyone who has accustomed himself to regard the life of any living creature as worthless is in danger of arriving also at the idea of worthless human lives,â⬠wrote humanitarian Dr. Albert Schweitzer. And according to Robert K. Ressler, who developed profiles of serial killers for the FBI, ââ¬Å"Murderers â⬠¦ very often start out by killing and torturing animals as kids. â⬠This proves some murderers start out as an animal abuser which then would make them curious on if killing animals is just as ââ¬Å"funâ⬠as killing people. Animal cruelty is not just caused by the abusersââ¬â¢ curiosity, itââ¬â¢s also a symptom of a mental disturbance. Some researches in psychology and criminology shows that people who commit animal cruelty rarely stop there, many of them later moves on to abusing or killing their fellow humans. Most of the records of the FBI shows a history of animal cruelty to many murderers and other criminals. There was a study in Northeastern University and the SPCA of the Massachusetts(USA) which shows that people who commit animal cruelty are five times more likely commit violent crimes against humans. The majority of the inmates at San Quentin penitinary who are sentenced to be executed for committing murder, ââ¬Å"practicedâ⬠their crimes on animals before committing their crimes according to the warden. Some people who are cruel to animals are also cruel to children and their family. People who often neglect the needs of their pets often also neglect their childrenââ¬â¢s needs. Animal abuse is also an important indicator of child abuse, sometimes when children witness their parents abusing animals they can get influenced by their parents to do so too because of reacting to anger and frustration. Their violence might be directed at the only individuals in the family who are more vulnerable than they are: animal companions. One expert says, ââ¬Å"Children in violent homes are characterized by â⬠¦ frequently participating in pecking-order battering,â⬠in which they might maim or kill an animal. Childhood cruelty to animals is indeed in the history of domestic violence. But in some cases animal cruelty is often discovered before the child abuse because it is more obvious to the neighbours that often hear the cries and howls of the animals because children are often threatened not to scream by their parents or else theyââ¬â¢ll get hurt even more. Because of that, animal control agents which are possibly called by the neighbours are allowed to go into the house to investigate and then later possibly see the children with their scars and bruises which leads to being reported to social workers. This means that both the most vulnerable creatures in the house (the children and the pets) are abused by the adults. This proves that discrimination is present in the house. Some organizations such as the Baltimore police, The New Jersey Coalition of Battered Women and The Guelph Humane Society(Canada) work with animal control. Working with other agencies is called Cross Reporting which helps solve multiple cases. A study shows that 40% of battered women delayed seeking refuge from their abuser if their animal companion is included. This could possibly mean that the animals are also being abused along with the women since they find comfort from each other. These studies have led to a collaboration among social services and government agencies to develop a program for foster care of those animals. There are currently 100 programs in the US. Violence begins early specially for boys, some adults consider their childrenââ¬â¢s abusive behaviour to animal to the saying that ââ¬Å"Boys will be boys. â⬠Children who abuse animals should be treated with special care or else it might lead to a horrible way of life. Animal cruelty also proves the fact that most people donââ¬â¢t think before they do stuff because they donââ¬â¢t think of the consequences of their actions. Everyone should treat animals, children and women fairly because we are all here to help each other on going through our daily lives. People should stop discrimination and learn how to live peacefully together.
Friday, November 8, 2019
Lorenzo de Zavala Essay Example
Lorenzo de Zavala Essay Example Lorenzo de Zavala Paper Lorenzo de Zavala Paper History of Lorenzo De Zavala They are many heroes that we have to thank in American History for making our country what it is today. We are a country made of freedom and believe in personal rights. But all these rights did not come without fighting to keep our freedom. There were many battles fought and many battles won for this freedom. Texas in particular was a battlefield for Texasââ¬â¢ independence against Mexico. Lorenzo de Zavala was the Republic of Texasââ¬â¢ first vice president, when Texas had first won its independence from Mexico at the Battle of San Jacinto and became a republic of its own. It wasnââ¬â¢t until later when Texas became a part of the United States, unfortunately De Zavala would not be around to see this dream come true. Manuel Lorenzo Justiniano de Zavala y Saenz was born the fifth of nine children of Anastasio de Zavala y Velazquez and Maria Barbara Saenz y Castro in the village of Tecoh near Merida, Yucatan, on October 3, 1788(Venable, 2). He graduated from the Tridentine Seminary of San Ildefonso in Merida in 1807, during the time he was school and a growing up he had always been interested in politics and so that is what he went on to do. By the time that Lorenzo de Zavala arrived in Texas in July 1835, he had already held office on the local, state and national levels in the Mexican Colonial, Imperial, and National governments. Zavala was sent to prison twice for his political beliefs. While in prison he studied English and medicine. After returning from prison Zavala used his political influence in both as a writer and newspaper publisher. He established the first newspaper published in Yucatan, and from 1807 until his death he contributed articles and editorials to his own and other newspapers. In addition, he published a number of pamphlets, memorials, broadsides, and books. While he was in Europe he wrote his greatest contribution to his historical writing Ensayo Histories de las Revoluciones de Mague. (Venable, 18) Texans, too, acknowledged Zavalas importance. Zavala had been representing Mexico in Paris when he got word that Santa Anna had taken dictatorial control of Mexico. He came to Texas to work for the restoration of democratic government of his country. Zavala was invited to attend a conference of all representatives in the Brazos District to be held at San Felipe July 15. Asked to speak at meeting planned for August 8, 1835 at Lynchs tavern, Zavala was forced to decline because of ill health. However, he wrote a summary of the political situation to be read at the Lynchburg meeting. Zavala favored separate statehood for Texas within a democratic Mexican federation. Zavala went to San Felipe on October 15 as one of the five delegates from Harrisburg to the Consultation, a meeting of representatives from around Texas that discussed on the state of affairs with Mexico and turned into Texas earliest provisional government. When the Consultation finally ended on November 3, Zavala was asked to represent Harrisburg on the committee of 12 to write a declaration. With the membership split between those advocating an immediate declaration of independence from Mexico and the majority desiring to return Mexican government to a federal system, Zavala was influential in drafting the Declaration to the Public (November 7, 1835) in support of a federal Mexican government and separate statehood for Texas. The Consultation then appointed him to translate the Declaration into Spanish. The balance of power at the Consultation had begun to swing towards those who favored separation from Mexico. Zavala realized that a national Mexican revolt against Santa Anna was not in the cards, and when the Convention met at Washington-on-the-Brazos in March 1836, Lorenzo de Zavala was forced to reassess his own beliefs. On March 3 he was among the signers of the Texas Declaration of Independence, an act that would brand him a traitor to his fellow Mexicans to this day. Zavala chaired the section on Powers of the Executive Branch and served on the defense, naval affairs, and flag design committees. On March 17 he was unanimously elected Vice President. Following the adjournment of the Convention, Zavala found himself in frequent disagreement with President David G. Burnet. On April 22, stating his desire to assist the government in a more active capacity, Zavala submitted the first of three resignations. On September 11 he wrote that he expected to be strong enough to attend opening session of the government, but two weeks later, found himself still too ill to attend. On October 14, President Burnet wrote suggesting that both he and Zavala resign their offices so that the newly elected government could be inaugurated at once. Since Congress had not accepted the previous two resignations, Lorenzo de Zavala submitted his third and final resignation dated October 17, 1836. Upon assuming the vice presidency as Zavalaââ¬â¢s successor, Mirabeau Lama paid a glowing tribute to the man who had preceded him as the second officer of the republic (Venable, 41). He asserted that throughout his life Zavala had been the ââ¬Å"unwavering and constant friend ofâ⬠¦free government. â⬠(Venable, 41) In closing, he expressed the wish that ââ¬Å"the evening of his daysâ⬠might be as ââ¬Å"tranquil and happy as the measure of his life had beem useful and honorable. (Venable, 42) On November 15 Lorenzo de Zavala died after contracting pneumonia, the result of a northern blowing in causing his boat to flip over and throwing him into the cold water on Buffalo Bayou. Lorenzo de Zavala was a person remembered for his strong political views, he never gave backed down from his beliefs and because of this he is note d for being one of the many heroes in the Texas Revolution. I picked Lorenzo De Zavala, because I wanted to write about someone that played an important role of the history of Texas.
Wednesday, November 6, 2019
The Improvements of Health Through Technology Professor Ramos Blog
The Improvements of Health Through Technology https://docs.google.com/presentation/d/1dN_u2aHoZKcujZBEF-DZclH_qnuztW9f-X2oFuCwCyk/edit#slide=id.p
Monday, November 4, 2019
THE CHALLENGES AND OPPORTUNITIES POSED BY SOCIAL MEDIA FOR DESTINATION Research Paper
THE CHALLENGES AND OPPORTUNITIES POSED BY SOCIAL MEDIA FOR DESTINATION MARKETING - Research Paper Example This new and renewed focus on the tourism therefore also requires a new and fresh approach for tourism destination marketing as an essential and critical component of the overall process. This has also required the marketers to take a very strategic approach towards the destination marketing and design and develop their strategies in such a manner which can optimize the use of the resource. Social media has recently emerged as one of the key trends in the information technology market wherein connecting people through web has become a new norm. Social media however, also presented an opportunity for marketing by using the social networking websites such as Facebook and Twitter. This paper will present a review of how the social media can actually have an impact on the destination marketing, what challenges and opportunities it presents and how marketers can actually take advantage of this new and emerging trend in the market. Destination Marketing Destination marketing is a relativel y new and unique concept outlining as to how the destination marketers can actually take a more robust and strategic view of the destination marketing and use it for strategic purposes. This view is considered as in-line with the mainstream marketing which is managed as a strategic business planning tool to achieve the overall business objectives. Destination marketing therefore is also viewed as a market oriented strategic approach to develop the locations in such a manner that they take into consideration the overall interests of the customers while at the same time balancing the requirements and interests of other stakeholder groups in the community also. (Blumberg, 2005) This approach to destination marketing therefore views this as a very conscious and thoughtful process which requires a commitment of time and resources to develop and build the locations in such a manner that they can reflect the overall market sentiments. What is however, different for the destination marketer s is their inability to control the product because of the overall nature of the product they are marketing. This therefore also offers them an insight into how to tap the target market in order to ensure that the location attracts the people who are willing to visit it and spend there. This change or shift from the traditional marketing concepts where more focus is being given on the product, destination marketers will have to face a dual challenge of balancing the act between the product and the target market for the product. The focus on the target market is also based on the assumption that different individuals prefer different locations due to different reasons. In order to tap into the different niches which the differences in the choices of the consumers can offer therefore require an strong focus on the target market and how it behave and react to different changes taking place in the marketing. Since in destination marketing, marketers often do not control the product dire ctly therefore this leaves a little room for them to actually modify or change the product but rather use its existing attributes to attract the target market. As such marketers therefore often tend to create a kind of experience which can develop the customer satisfaction and can generate the repeat customers. This is because of the fact that the destinations offer different and unique experiences and each one have their own strengths and
Friday, November 1, 2019
By reference to specific case-law and political examples, critically Essay
By reference to specific case-law and political examples, critically examine the extent to which this statement accurately reflects the development as well as the content of Public International Law today - Essay Example anda, Sierra Leone, the Democratic Republic of Congo, and Liberia in Africa; Bosnia and Kosovo in Eastern Europe; state-sponsored ethnic cleansing in East Timor in Asia and extreme violence on the North American island nation of Haiti. These were the ââ¬Å"new warsâ⬠at the end of the 20th century. Although ethnic conflict and humanitarian crises have existed since the dawn of time, for the first time ever images of extreme bloodshed, violence and even genocide were broadcast into the homes of the viewing public through international television stations like the Cable News Network (CNN), Fox and the British Broadcasting Corporation (BBC). Images of children being slaughtered, women raped and people brutalized were beamed into the living rooms of people all over the world, for all to see. For the first time, the public was confronted, on a near daily basis, with images of carnage and humanitarian crisis. People pressed their congressmen, parliamentarians and state representatives to act and, in varying degrees, a groundswell calling for a decisive role for governments in ending these humanitarian crises and conflicts emerged. Although some wanted direct military action, often French, British or American, in ending a particular conflict, most governments have traditionally favor ed other instruments of diplomacy: political pressure, economic sanctions and imposed settlement through international bodies such as the United Nations. While support for military intervention was certainly not the operative interventionist choice for most in the cases mentioned in the introductory paragraph above ââ¬â for example, how many Americans or Frenchmen before the genocide could locate Rwanda on a map? ââ¬â in each case presented above, the international community did consider some type of military intervention in ending the respective crises (Boettcher, 2004). Are human rights a key determinant of foreign policy? If so, how does the protection of human rights on a global
Subscribe to:
Posts (Atom)