Research paper about lululemon Example | Topics and Well Written Essays - 500 words - 5

About lululemon - Research Paper Example His early promotional approach was to offer yoga instructors free yoga pants just to get their feedback on the flexibility of the pant. One of the main objectives in Lululemon is the creation of a fun atmosphere and a healthy living at the same time aiming at designing end products that offer high performance, comfort and fit. The company has a market-oriented focus that helps it to offer products that are of high performance, generates customers trust and commitment from the company in supporting the customer. Lululemon price of yoga pants averagely goes for ninety-two dollars. Lululemon is a company that runs with profits. The company worked hard to maintain its level in the market, and its prices earn many profits. According to its website, Lululemon is striving its best to serve its shareholders to the best. An average of seventy percent of the company’s total revenue in business is estimated to come from yoga were selling. What the company aims at is selling and pricing tits products in a way that it earns a profit in the end. In addition, the company makes use of a mixture of value and prestige in pricing strategies in determining the cost of its products. The strategy used for pricing on the company products includes the strategy of value added pricing and prestige pricing. In value added pricing, the company spends a lot in trying to create additional values in its products through promotion. Prestige pricing happens through adding extra features for its customers on their apparel instead of trying to reduce the total cost of by reducing the features used and the material quality used in producing the yoga pants products. The use of unique features in manufacturing the yoga wears made by Lululemon, such as the use of natural substance clothing in production of yoga pants, helps in justifying the high prices of the Lululemon’s pants in the market. On the other hand, the company also employs the use of prestige in pricing