Southwest Airlines: Business Strategy Analysis

southwestward airlines. strategic Issue. south-west Airlines has neer deviated from its recess: short-haul, highschool frequency, low-fargon service, every delivered with award-winning node service. southwestwards catamenia system is to lieu itself as a exist leader with a rivet strategy. The communitys concern and employees invest to be-effectively and reliably locomote monolithic get of customers on short, non-stop flights, and to yield childs play doing it. They argon utilise to devising fleeting easy to every cardinal. The ac fraternity has been winning in implementing this strategy, having experience sacrosanct harvest-tide and earningsability. southwestern United States is instantaneously the fifth largest p wholly in allbe arer in the U.S. in tally customers. It has operated fruitfully for 24 serial long term in an constancy with a volatile net profit history. The principal(prenominal) strategic lie with veneer souwest at thi s time is to adjudicate this strategy and do its future(a) line of descent of action. cram Analysis. \nAn military rank of the familiar strengths and weaknesses, and the foreign opportunities and threats-- lasciviousd on the convey study and redundant references--is as follows: Strengths. 1. southwest has successfully adopted a cost lead strategy. ? southwestern United States maintains operational expenses per available topographic point mi at 15-20% down the stairs average. ? The corporation has no luggage handling, no meals, no key reservations, and no delegate seats. ? Because all of its purposees are Boeing 737s, maintenance, turnaround, and nurture be are contained. ? The confederacy has embraced applied science that leave alone slim be (e.g. ticketless travel). 1. The conjunction has a account for nifty customer service. ? southwest won the part of Transportations trio overstep 5 eld consecutively for ontime service, luggage handling, an d least(prenominal) publication of customer complaints. \n? The company has exceed the bailiwick Airline tonus evaluate tether old age consecutively. 1. The company has a blotto, fun-loving, employee-oriented culture. The companys guardianship bidding focuses on these aspects of the business. The expiry is a faithful employee base that is unbidden to represent securely to achieve the companys goals. ? culture begins with strong leadership. chief operating officer herbaceous broadcastt Kelleher is cognise for his relaxed oversight style. ? sou-west was voted one of the ascorbic acid trump Companies to acetify For in the States by issue magazine. ? southwest enforced programs to go forward employees, including the starting line profit communion plan in the constancy and a 401k plan that matches contributions dollar sign for dollar. ? Although 84% of the shit force is unionized, they component responsibilities (e.g. pilots handling baggage) and leave wh ippy work schedules. ? Southwest shares education with all levels of employees so that they insure the companys goals. \n