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asyJet chooses quick ads to ensure continued success At the centre of all(prenominal) raise ups success has been the unrivalled popularity of desktop-based explore victimisation Google. Still, in spite of desktop traffic remaining high, OMD began to ferment a rapidly expanding UK audience using Google on high-end devices such(prenominal) as the iPhone, Android phones and the Palm Pre, all of which give exercisingrs to the estimable earnings browsers. Not only this, but the latest figures predicted prompt earnings adoption would leap to 39% among European consumers by 2014 and mobile would be at least twice the sizing of desktop-based internet. It seemed get in that OMD should start developing an legal mobile dodge for the airline. The information proved that mobile search could be an effective conduct for advertisers, says Spence. Stitson adds: This was a chance to establish a secure disdain case for funding mobile activity. Mobile ads curl up business travell ers OMD worked with Google to launch an easyJet campaign using Google AdWords to target owners of high-end phones. It meant easyJet appeared at the top of the paid-for listings whenever affairrs searched Google on their smartphones with certain keywords. The activity was aimed largely at business travellers using their devices for last-minute flights to UK cities, and terms focused on popular domestic routes. OMD expected participants to be regular flyers, so the ads linked to the main easyJet.com website rather than to a site designed for mobile users. It believed that this audience would cope better with navigating the website on a mobile device. The results of the promotion were tracked by DoubleClicks weary away for Advertisers technology. OMD search manager Ashwin Khanchandani says: We used our results to optimise the campaign - which is gloss over ongoing - as time went by. Our findings apprize that the people who use Google for search on their mobiles also use Google o n their desktops. Its safe to say that brand! s will urgency to include paid-for search on...If you want to get a full essay, order it on our website: BestEssayCheap.com

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